Decades ago, (vehicle wraps at that time were called “custom paint”), if you were going to have a job designed and produced, the only way to see what the final product would look like was by having a hard, tangible proof made. In the 50’s and 60’s (the Mad Men era), these were hand drawn comps by the artist. Eventually, color keys (four layers of colored acetate on top of each other) became prominent and then MatchPrint composite proofs. However, these were time consuming and expensive. Once high quality ink jet printers came onto the scene, proofing became faster and cheaper for the client.
Then we entered the age of the Internet. Suddenly, designers could send electronic proofs to their clients and get instant feedback. The production process started moving at light speed now that proofing was instantaneous. What once used to take weeks to get a job through the design, proofing & production phases could now be accomplished in days, sometimes hours! Read more
