I’m not a font geek, there’s only a handful of fonts that I can identify off the top of my head. One of those fonts is Bank Gothic. The reason that I’m able to so easily identify this font is because it seems every time I go to the movie theater, I see it on a poster or in a trailer. It amazes me how often Hollywood uses Bank Gothic. Read more
New Logo Design!
One of the great things about being a creative agency is you can change your logo design and stationary whenever you wish. We encourage our clients to keep their logo as consistent as possible and not to change it very often, but who says that we have to listen to or own advice?
This was just an update to our existing logo, not a major redesign. We were never 100% certain about the last logo, just never felt quite right. This version, however, looks spot on and should serve us well for quite some time.
Lawns Plus Truck
This was a fun partial wrap for Mike Atkinson at Lawns Plus. His previous truck was white and we just splashed the logo across it at the same angle as this one. But when Mike purchased a new truck, he wanted to step up the graphics a bit. The gray paint had a lot of blue metallic in it. I added some blue to the logo, which had previously just been green & black for the most part. The Lawn Plus business cards had the logo sitting in grass, so Mike suggested a similar look. Wrapping the entire cab was out of the question since we would be unable to match the metallic paint. The solution was to die-cut the entire piece of artwork. It was a fairly lengthy process, setting up the diecut of a complex logo and all the grass, especially since there had to appear to be grass in front of AND behind the logo shield.
Mike was incredibly pleased with the end result. I too was incredibly pleased with the way it looked after installation. I always tell first time clients that the proof that they see is about 75% accurate, it’s going to look much better when it’s actually on the vehicle. In this case, I would say the proof was about 60% accurate, the final result exceeded everyone’s expectations.
To protect you from these kinds of out-of-pocket expenses, we offers Wrap Contracts, which complement the Powertrain coverage provided by a manufacturer. These contracts “wrap” around the manufacturer’s warranty to cover even more components, enhancing your protection. It can also help if you already have a commercial truck insurance
These contracts are designed to “wrap around” the manufacturer’s Powertrain Warranty by providing coverage for many components that are not otherwise covered. coverage.
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New campaign for roofing
We’re in the midst of launching a new campaign for Salazar Roofing & Construction. Brett Hart, the director for the TV spots, found a great talent in Rob Gallavan to portray the role of Weather. Rob has taken a rough character profile and fine-tuned it and made it his own. Rob’s versatility as an actor became evident as we shot the first series of 5 spots. For instance, in the “Ice Damage” spot, the “Ice, Ice Baby” line was a last-minute addition on Rob’s part, but has really set the spot apart and made the spot recognizable. Keep an eye out for Rob as we release the rest of the series over the next couple of months.
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