Top five reasons to invest in a vehicle wrap

  Mobile advertising is a great way to spread your marketing message all over town. Whether your company cars are parked in front of a customer’s office, in the lot in front of your business or driving around, custom vehicle Read more

Confirm your vehicle wrap color before printing

  Don’t underestimate the importance of choosing colors while working with us to design your vehicle wrap. It’s one of the most impactful parts of the wrap and the first thing potential customers will notice. At Gearworks Media, we’re your color Read more

We are moving on up!

  The office we’ve shared with Hooper Printing for more than eight years is closing its doors, effective Aug.1. We’re moving to a temporary location until we can find a permanent home. Your business is important to us and we’re working Read more

We Are on Thumbtack!

Thumbtack is a website similar to Angie's List, but one better - their search service is free to the consumer. Customers submit their job parameters and Thumbtack's software then chooses potential vendors and sends the job details to them. Read more

Bank Gothic, Hollywood’s Default Sci-fi/Action Font

Posted on by Jeremy in Blog, Design | Leave a comment

I’m not a font geek, there’s only a handful of fonts that I can identify off the top of my head. One of those fonts is Bank Gothic. The reason that I’m able to so easily identify this font is because it seems every time I go to the movie theater, I see it on a poster or in a trailer. It amazes me how often Hollywood uses Bank Gothic. Read more

New Logo Design!

Posted on by Jeremy in Advertising, Blog, Design | Leave a comment

2012 Gearworks Logo Design

One of the great things about being a creative agency is you can change your logo design and stationary whenever you wish. We encourage our clients to keep their logo as consistent as possible and not to change it very often, but who says that we have to listen to or own advice?

This was just an update to our existing logo, not a major redesign. We were never 100% certain about the last logo, just never felt quite right. This version, however, looks spot on and should serve us well for quite some time.

Lawns Plus Truck

Posted on by Jeremy in Blog, Vehicles | Leave a comment

This was a fun partial wrap for Mike Atkinson at Lawns Plus. His previous truck was white and we just splashed the logo across it at the same angle as this one. But when Mike purchased a new truck, he wanted to step up the graphics a bit. The gray paint had a lot of blue metallic in it. I added some blue to the logo, which had previously just been green & black for the most part. The Lawn Plus business cards had the logo sitting in grass, so Mike suggested a similar look. Wrapping the entire cab was out of the question since we would be unable to match the metallic paint. The solution was to die-cut the entire piece of artwork. It was a fairly lengthy process, setting up the diecut of a complex logo and all the grass, especially since there had to appear to be grass in front of AND behind the logo shield.

Mike was incredibly pleased with the end result. I too was incredibly pleased with the way it looked after installation. I always tell first time clients that the proof that they see is about 75% accurate, it’s going to look much better when it’s actually on the vehicle. In this case, I would say the proof was about 60% accurate, the final result exceeded everyone’s expectations.


New campaign for roofing

Posted on by Jeremy in Advertising, Blog | Leave a comment

Rob Gallavan
We’re in the midst of launching a new campaign for Salazar Roofing & Construction. Brett Hart, the director for the TV spots, found a great talent in Rob Gallavan to portray the role of Weather. Rob has taken a rough character profile and fine-tuned it and made it his own. Rob’s versatility as an actor became evident as we shot the first series of 5 spots. For instance, in the “Ice Damage” spot, the “Ice, Ice Baby” line was a last-minute addition on Rob’s part, but has really set the spot apart and made the spot recognizable. Keep an eye out for Rob as we release the rest of the series over the next couple of months.