Top five reasons to invest in a vehicle wrap

  According to Vehicle Wraps New Jersey Mobile advertising is a great way to spread your marketing message all over town. Whether your company cars are parked in front of a customer’s office, in the lot in front of your Read more

Confirm your vehicle wrap color before printing

  Don’t underestimate the importance of choosing colors while working with us to design your vehicle wrap. It’s one of the most impactful parts of the wrap and the first thing potential customers will notice. At Tooley Imports Australia, we’re your Read more

We are moving on up!

  The office we’ve shared with Hooper Printing for more than eight years is closing its doors, effective Aug.1. We’re moving to a temporary location until we can find a permanent home. Your business is important to us and we’re working Read more

We Are on Thumbtack!

Thumbtack is a website similar to Angie's List, but one better - their search service is free to the consumer. Customers submit their job parameters and Thumbtack's software then chooses potential vendors and sends the job details to them. Read more

Vehicle Wraps and Hard Proofs

Posted on by Jeremy in Design, Vehicles, wraps | Leave a comment

Decades ago, (vehicle wraps at that time were called “custom paint”), if you were going to have a job designed and produced, the only way to see what the final product would look like was by having a hard, tangible proof made. In the 50’s and 60’s (the Mad Men era), these were hand drawn comps by the artist. Eventually, color keys (four layers of colored acetate on top of each other) became prominent and then MatchPrint composite proofs. However, these were time consuming and expensive. Once high quality ink jet printers came onto the scene, proofing became faster and cheaper for the client.

Then we entered the age of the Internet. Suddenly, designers could send electronic proofs to their clients and get instant feedback. The production process started moving at light speed now that proofing was instantaneous.  What once used to take weeks to get a job through the design, proofing & production phases could now be accomplished in days, sometimes hours! Read more

OTRD Ford Explorer Vehicle Wrap

Posted on by Jeremy in Advertising, Design, Vehicles, wraps | Leave a comment

This vehicle wrap project came to us via Jordan Advertising for the Oklahoma Tourism & Recreation Department. The vehicle was donated by the Oklahoma Ford Dealers, thus 3 parties were involved in the approval process. A rough mockup had been provided for the design that had to be followed exactly. Oh, and did we mention that we had a little under two weeks to get artwork done, approved, printed and installed in order for the vehicle to be ready for a conference? Installation took about two days and then another half day for the grill alone? We made the deadline and all parties involved were extremely happy with the results.

Seaba Station Business Card Design

Posted on by Jeremy in Design | Leave a comment

Seaba Station, a motorcycle museum in Chandler, OK, wanted a vintage look for their business card design. We used a collage of old images to help achieve the desired look.

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Myriad Botanical Gardens Photo Shoot

Posted on by Jeremy in Design, Photography | Leave a comment

I had an opportunity to do a Myriad Botanical Gardens photo shoot in order to grab some images for a brochure I was designing. They are finishing up a $36 million renovation of the Crystal Bridge Conservatory and the surrounding outside grounds of the gardens. After shooting the pictures within the Crystal Bridge, I was able to take a tour of the outside grounds with Jennifer McClintock, Marketing Director for the Oklahoma City Parks & Recreation Department. Hopefully, I will be able to return a little later this year and shoot the outside portions. The renovation has made the MBG a tremendous destination for downtown Oklahoma City, right next to the new Devon Tower. As soon as you get the chance, be sure to visit the new Myriad Botanical Gardens.

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Deadline induced creativity

Posted on by Jeremy in Design | Leave a comment

There’s a saying in business; fast, good, cheap, pick two. You can’t have all three in one project. However, sometimes, everything seems to come together just right and a project flows smoothly from start to finish.

This was one of those projects. When the client first called about it, they mentioned that they tried to go cheap; using another artist, a friend of a friend, for this event. The artwork they received was far from their standards and now they were way behind on their deadline. We had worked with this client a few months back on another event they produced, so we had a pretty good idea of their expectations and how they liked things laid out. On top of that, they gave us a simple direction of the look (art deco) they were going for, yet left the rest up to us. This made it easy for us to produce this piece in a short amount of time and nail the piece on the first proof. Sometimes when I’m on a heavy deadline I’ll use Peptides just for that last needed boost of energy.

The client was incredibly happy with the results and remarked that next time, they know where to go first.