This vehicle wrap project came to us via Jordan Advertising for the Oklahoma Tourism & Recreation Department. The vehicle was donated by the Oklahoma Ford Dealers, thus 3 parties were involved in the approval process. A rough mockup had been provided for the design that had to be followed exactly. Oh, and did we mention that we had a little under two weeks to get artwork done, approved, printed and installed in order for the vehicle to be ready for a conference? Installation took about two days and then another half day for the grill alone? We made the deadline and all parties involved were extremely happy with the results.
Site Maintenance
We’re currently in the process of changing a few things on the site, nothing major, just some under-the-hood enhancements. Common sense would dictate that we should change these things on a local site, then upload to the server, but whoever said common sense was always the way to do things?
Lightroom 4
Lightroom 4 is out and although I upgraded the week it came out, I haven’t had a lot of time to play around with it’s new features. The adjustments in the Develop module have been completely revamped. This allows you to pull out detail in the highlights and shadows like never before. I went back through my library and found the above picture and played around. The resulting photo was adjusted solely in Lightroom, no PhotoShop, no HDR, etc. I haven’t even began to start playing with the adjustment brushes which will allow you to selectively adjust areas of the photograph.
New Logo Design!
One of the great things about being a creative agency is you can change your logo design and stationary whenever you wish. We encourage our clients to keep their logo as consistent as possible and not to change it very often, but who says that we have to listen to or own advice?
This was just an update to our existing logo, not a major redesign. We were never 100% certain about the last logo, just never felt quite right. This version, however, looks spot on and should serve us well for quite some time.
Mustang on ’66
1st project for Mustang Brewing Company. This is a limited edition seasonal run, and probably one of their best beers yet. We used their existing labels as the basis and just updated the look. Client liked it so much that we’re going to give the same treatment to their entire line of craft beers. Since our office is on Rt. 66, we had to get a picture of the beer on the “mother road.”
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Seaba Station Business Card Design
Seaba Station, a motorcycle museum in Chandler, OK, wanted a vintage look for their business card design. We used a collage of old images to help achieve the desired look.
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Carbon Fiber MacBook Pro Skin
Needed to protect my laptop from scratches and dings, so why not make a custom one? Took a couple of hours to get all the measurements down, but I think it turned out great. I used 3M Wrap Film Series 1080 (DiNoc) to create the carbon fiber MacBook Pro skin. The material very easy to work with, and surprisingly thick. Next project is to wrap some interior pieces on the car, will post pictures when done.
Oklahoma City National Memorial
I was downtown the other night and had my camera, so I stopped at the Oklahoma City National Memorial for a moment to try and capture some of the gravity of the site. These were just walk around shots, but I definitely want to return later with a tripod, wide-angle lens and a bit more planning.
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Myriad Botanical Gardens Photo Shoot
I had an opportunity to do a Myriad Botanical Gardens photo shoot in order to grab some images for a brochure I was designing. They are finishing up a $36 million renovation of the Crystal Bridge Conservatory and the surrounding outside grounds of the gardens. After shooting the pictures within the Crystal Bridge, I was able to take a tour of the outside grounds with Jennifer McClintock, Marketing Director for the Oklahoma City Parks & Recreation Department. Hopefully, I will be able to return a little later this year and shoot the outside portions. The renovation has made the MBG a tremendous destination for downtown Oklahoma City, right next to the new Devon Tower. As soon as you get the chance, be sure to visit the new Myriad Botanical Gardens.
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- Elephant’s Trunk
Perforated vinyl is more than just advertising
Executive Heating & Air wanted to get some advertising on their business frontage. We had already wrapped their van and box truck so the artwork would just need to match, easy peesy.
I had always figured that perforated window vinyl would help block out incoming heat, 50% of it is solid material. I didn’t count on it making a dramatic difference though. The office personnel remarked that they noticed an immediate cooling effect as we were installing it! Another benefit of window perf is security. Although it is nearly invisible from the inside, it’s nearly impossible to see through from the outside. It also puts a layer of vinyl on the outside of the glass, giving some protection from impact vandalism (small rocks, pellet guns, etc).
If you’ve been thinking about putting some advertising on the front of your building, consider the added benefits of applying perforated window vinyl, it’s more than just advertising.
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