Top five reasons to invest in a vehicle wrap

  According to Vehicle Wraps New Jersey Mobile advertising is a great way to spread your marketing message all over town. Whether your company cars are parked in front of a customer’s office, in the lot in front of your Read more

Confirm your vehicle wrap color before printing

  Don’t underestimate the importance of choosing colors while working with us to design your vehicle wrap. It’s one of the most impactful parts of the wrap and the first thing potential customers will notice. At Tooley Imports Australia, we’re your Read more

We are moving on up!

  The office we’ve shared with Hooper Printing for more than eight years is closing its doors, effective Aug.1. We’re moving to a temporary location until we can find a permanent home. Your business is important to us and we’re working Read more

We Are on Thumbtack!

Thumbtack is a website similar to Angie's List, but one better - their search service is free to the consumer. Customers submit their job parameters and Thumbtack's software then chooses potential vendors and sends the job details to them. Read more

Portfolio Page

Posted on by Jeremy in Design | Leave a comment

This ever-evolving website is now fully operational. The Gearworks Portfolio is now online. And though it may be online, the styling still leaves a little to be desired. Using the “Simple Portfolio” to generate the portfolio pages turned out to be a little more difficult task than expected for those of us that don’t dream in CSS & PHP code. We’ll slowly tweak the look and continue to update the page in the future.

Spot the Retouching Error-05/19/11

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Custom flame paint on Kawasaki Vulcan

So, here is the photography “Spot the Retouching Error” for this week. Actually, this one is spot the glaring error in the photo that SHOULD BE RETOUCHED. Go to our FaceBook page to discuss!

Highway 81 Photography

Posted on by Jeremy in Design, Photography | Leave a comment

 

I was digging through my Lightroom library and came across an old series of shots from 2007. The photography is from various locations along Highway 81 between Oklahoma City and Enid, Oklahoma. I shot them with my first DSLR camera, a Canon Digital Rebel XT. Considering I shot them in JPEG format instead of RAW, I was really surprised how good they came out with an overprocessed look. The grain elevator received the most retouching work; 3 trucks, a telephone pole, a large trash bin and about 7 electrical lines had to be removed.

When I first saw these shots, I was disappointed, but revisiting them several years later has given me a new outlook on them. In this day and age, almost any photo can be salvaged and it really shows that you’re only limited by your creative vision.


Deadline induced creativity

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There’s a saying in business; fast, good, cheap, pick two. You can’t have all three in one project. However, sometimes, everything seems to come together just right and a project flows smoothly from start to finish.

This was one of those projects. When the client first called about it, they mentioned that they tried to go cheap; using another artist, a friend of a friend, for this event. The artwork they received was far from their standards and now they were way behind on their deadline. We had worked with this client a few months back on another event they produced, so we had a pretty good idea of their expectations and how they liked things laid out. On top of that, they gave us a simple direction of the look (art deco) they were going for, yet left the rest up to us. This made it easy for us to produce this piece in a short amount of time and nail the piece on the first proof.

The client was incredibly happy with the results and remarked that next time, they know where to go first.

Lawns Plus Truck

Posted on by Jeremy in Blog, Vehicles | Leave a comment

This was a fun partial wrap for Mike Atkinson at Lawns Plus. His previous truck was white and we just splashed the logo across it at the same angle as this one. But when Mike purchased a new truck, he wanted to step up the graphics a bit. The gray paint had a lot of blue metallic in it. I added some blue to the logo, which had previously just been green & black for the most part. The Lawn Plus business cards had the logo sitting in grass, so Mike suggested a similar look. Wrapping the entire cab was out of the question since we would be unable to match the metallic paint. The solution was to die-cut the entire piece of artwork. It was a fairly lengthy process, setting up the diecut of a complex logo and all the grass, especially since there had to appear to be grass in front of AND behind the logo shield.

Mike was incredibly pleased with the end result. I too was incredibly pleased with the way it looked after installation. I always tell first time clients that the proof that they see is about 75% accurate, it’s going to look much better when it’s actually on the vehicle. In this case, I would say the proof was about 60% accurate, the final result exceeded everyone’s expectations.

To protect you from these kinds of out-of-pocket expenses, we offers Wrap Contracts, which complement the Powertrain coverage provided by a manufacturer. These contracts “wrap” around the manufacturer’s warranty to cover even more components, enhancing your protection. It can also help if you already have a commercial truck insurance

These contracts are designed to “wrap around” the manufacturer’s Powertrain Warranty by providing coverage for many components that are not otherwise covered. coverage.


New campaign for roofing

Posted on by Jeremy in Advertising, Blog | Leave a comment

Rob Gallavan
We’re in the midst of launching a new campaign for Salazar Roofing & Construction. Brett Hart, the director for the TV spots, found a great talent in Rob Gallavan to portray the role of Weather. Rob has taken a rough character profile and fine-tuned it and made it his own. Rob’s versatility as an actor became evident as we shot the first series of 5 spots. For instance, in the “Ice Damage” spot, the “Ice, Ice Baby” line was a last-minute addition on Rob’s part, but has really set the spot apart and made the spot recognizable. Keep an eye out for Rob as we release the rest of the series over the next couple of months.


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